What makes Keira Karlin with Blende Custom Makeup and Skincare a good neighbor?

In a captivating episode of the Good Neighbor Podcast, listeners are introduced to Keira Karlin from Blende Custom Makeup and Skincare. Keira’s journey from the fast-paced world of TV makeup, working with renowned names at CNN and Saturday Night Live, to establishing her custom studio in Westfield, New Jersey, is nothing short of inspiring. The episode delves into the evolution of her career, the challenges she faced, and the innovative solutions she developed in response to the COVID-19 pandemic.

Keira’s extensive experience in TV makeup has equipped her with a unique perspective on the makeup industry. Unlike many mainstream brands, Blende Custom Makeup and Skincare offers products tailored to the specific needs of each client. This bespoke approach ensures that customers receive foundations, concealers, lipsticks, and serums that perfectly match their skin tone, hair color, and lifestyle. Keira emphasizes the importance of knowledge over mere product selling, debunking common myths about the industry. She notes that many retail environments, such as Sephora or Ulta, often prioritize sales over genuine expertise, leading to less personalized customer experiences.

The onset of the COVID-19 pandemic posed significant challenges for Blend, as it did for many businesses. With a dramatic decline in makeup sales and the widespread use of face masks, Keira had to innovate to keep her business afloat. She utilized this period to create new, long-lasting products designed to perform under masks. Additionally, she expanded Blend’s offerings to accommodate online shoppers, developing products like multi-use color washes and a comprehensive range of house blend colors for lipsticks and glosses. These innovations not only sustained her business during tough times but also led to the creation of popular new products that continue to thrive.

Keira’s story is one of resilience and creativity. By leveraging her expertise and passion for personalized beauty, she transformed adversity into opportunity. Her journey highlights the significance of adaptability and innovation in the face of unforeseen challenges. As the world gradually emerges from the pandemic, Keira’s experiences offer valuable insights into the future of personalized beauty in a post-pandemic world.

Listeners of the Good Neighbor Podcast will find Keira’s story both motivating and enlightening. Her dedication to providing high-quality, tailored beauty products and her ability to pivot during difficult times exemplify the spirit of entrepreneurship. For those interested in learning more about Blende Custom Makeup and Skincare, Keira encourages visits to their website or a personal stop by their Westfield studio.

In summary, this episode of the Good Neighbor Podcast showcases Keira’s remarkable journey from TV makeup artist to innovator in the custom skincare industry. Her experiences underscore the importance of expertise, adaptability, and a client-centric approach in creating successful beauty solutions. Tune in to hear more about Keira’s transformative story and the innovative products that continue to set Blende Custom Makeup and Skincare apart in the industry.

To learn more about Blende Custom Makeup and Skincare go to:

BlendeCustomMakeup.com

Blende Custom Makeup and Skincare

908-588-2094