What makes Nastassja Ocasio with Betty Cakes Barkery Bites a good neighbor?

In the latest episode of the Good Neighbor Podcast, we delve into the unique and inspiring journey of Nastassja Ocasio, the creative force behind Betty Cakes Barkery Bites. Nastassja transitioned from being a renowned NYC cake decorator to pioneering the niche world of dog pastry chef. Her passion for crafting healthy, all-natural treats for dogs has transformed the way pet owners think about their furry friends' diets.

Nastassja’s story begins in 2013 when she graduated from the Institute of Culinary Education in New York City, specializing in pastry. Her career took off as a cake decorator at famed establishments like Carlo's Bakery and Magnolia Bakery. However, it was her love for dogs and a pivotal moment in 2021 that inspired her to start Betty Cakes Barkery Bites. She realized that if humans could enjoy delectable and healthy treats, dogs deserved the same luxury, minus harmful ingredients.

The core of Nastassja's business revolves around using pure, organic ingredients that are safe for dogs. Unlike traditional bakeries, Betty Cakes Barkery Bites utilizes dog-safe alternatives like carob, which mimics chocolate without the harmful effects, honey instead of sugar, and organic peanut butter devoid of xylitol. These thoughtful substitutions ensure that the treats are not only safe but also delicious enough for human consumption. Nastassja herself tastes every product she makes to ensure its quality and flavor.

A significant portion of the podcast episode focuses on debunking common myths about dog bakeries. Many people assume that the word "bakery" implies the use of ingredients like sugar, butter, and chocolate, which are not suitable for dogs. Nastassja emphasizes that her bakery’s mission is to create treats that cater specifically to dogs' dietary needs, using only ingredients that are beneficial for them. This approach not only keeps pets healthy but also educates pet owners on the importance of quality ingredients.

The variety of products offered by Betty Cakes Barkery Bites is impressive. From birthday cakes and gender reveal cakes to cupcakes, pretzels, waffles, brownies, and cookies, Nastassja’s creations are designed to make every dog’s day special. Her dedication to her craft is evident in the way she customizes treats to meet the specific dietary needs of individual dogs. For instance, if a dog has a gluten allergy, Nastassja will alter her recipes to create gluten-free versions of her popular treats.

Marketing and building trust in a new industry can be challenging, and Nastassja candidly shares her experiences and strategies. She highlights the importance of social media in reaching potential customers and the value of attending dog-related events and festivals. By donating treats to animal hospitals and engaging directly with pet owners, Nastassja has successfully built a loyal customer base. Her proactive approach, even striking up conversations about her business in casual settings, has played a crucial role in her success.

Outside of her work, Nastassja enjoys a variety of hobbies that reflect her dynamic personality. She is a fitness enthusiast, a plant lover, and a true crime documentary fan. These interests provide a well-rounded glimpse into the life of a passionate entrepreneur who balances her professional and personal pursuits with grace.

In the episode, Nastassja also shares a personal challenge she overcame—breaking into a new industry and gaining trust. The process required stepping out of her comfort zone, especially as someone who considers herself a bit shy. Her persistence and willingness to engage with people from all walks of life have helped her navigate the hurdles of starting and growing her business. The support from her family and friends has been invaluable, further highlighting the importance of a strong support system.

One of the standout aspects of Betty Cakes Barkery Bites is Nastassja's commitment to customer satisfaction. She goes above and beyond to cater to the specific needs of each dog, even creating custom recipes for dogs with allergies or sensitivities. This personalized approach not only sets her business apart but also fosters a sense of community among her customers. Nastassja’s willingness to adapt and innovate ensures that every dog can enjoy her treats, regardless of dietary restrictions.

In conclusion, Nastassja’s journey from an NYC cake decorator to a pioneering dog pastry chef is a testament to the power of following one’s passion. Her dedication to creating healthy, delicious treats for dogs has not only filled a unique niche in the pet care industry but has also educated pet owners on the importance of quality ingredients. The Good Neighbor Podcast episode with Nastassja is a must-listen for anyone interested in pet care, entrepreneurship, and the inspiring stories of individuals who turn their dreams into reality.

To learn more about Betty Cakes Barkery Bites go to:

https://www.bettycakesbarkerybites.com/

Betty Cakes Barkery Bites

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